Transcript
WEBVTT
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There are no boundaries to this culture. I think it's always changing. You
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know, it's kind of a living
thing. You don't just say I've got
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a culture and and stock. Welcome
to the road forward, a podcast for
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trucking industry leaders. This is the
show for industry that's like you, hard
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working, honest leaders who know there's
promise around the next bend and exciting future
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for the trucking industry and a chance
for your company to thrive. If you
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see the opportunity ahead but don't want
to travel the tough road alone, join
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us, as we talked with business
leaders finding their way forward in a changing
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industry. Let's get into the show. Welcome to the road forward podcast.
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I'm your host, Flynn Hole Brook, and I have Brit bailiff with me
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today. Brent is the safety director
at beachnr grain and they have operations mostly
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in Kansas, but all over the
Midwest, and Brent is not only in
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charge of safety for their transportation fleet
of about fifty trucks, but safety in
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general for an organization that has grain
silos and and fertilize are and all kinds
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of different operations going on, and
so I uncovered something really interesting when I
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was visiting with Brent before the show
about culture and he's been in safety a
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long time and he said that the
most important thing about safety is building a
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good culture and that's how you sustained
a good safety program so, Brett,
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tell me what what is so important
about culture? Well, Plann, I
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think you know, cultures the basic
principle that we have to build around.
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And if you don't have a culture, or in other words the buy in
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from all of your employees, in
my opinion, all the safety policies,
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procedures, all the written stuff really
doesn't isn't effective without that buy in.
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And so is that what people are
doing wrong in safety? Are People going
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out and building policies and procedures and
trying to enforce some without getting that buy
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in? Is that a common thing
that you see? I think it is.
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I think a lot of people base
their safety programs around regulations and what's
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required of them, and following the
regulations is just really a first step.
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If you don't really have that buy
in, I really don't think your people
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are being safe on a daily basis. So how do you get by?
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I've heard you say that twice.
Well, I think the the the biggest
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thing you have to do is include
all of your employees in that safety program
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from beginning to end. So if
you're if, for example, if you're
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developing a procedure or policy, the
employees have to be a part of that
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development in order for them to have
the buy in, in order to,
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you know, make that policy work
on a daily basis. And so,
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Britt how, and look, I'll
tell you I owned a trucking company at
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one point my life and I was
terrible at this. How do you,
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I mean, how do you in
practice, actually go out and and build
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this safety culture and get by in
and and make this work in the real
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world? That's a that's a that's
the million dollar question, I guess,
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Flint, it's just it's just a
daily activity that you have to do.
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You have to be in front of
employees on a regular basis. You have
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to make them, you know,
included in all the activities on a regular
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basis. You know, it really
it's really boils down to, you know,
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walking the walk and not just talking
the talk is as some people would
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say. But yeah, I think
it's just continually being in front of those
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employees, stressing the importance and and
making them feel a part of the whole
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process. And so, Britt how
are you doing this? Can you give
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us some examples of how you're doing
this in your organization? Well, we
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I'm on site or we have somebody
doing safety on site continuously. I know
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a lot of companies do maybe an
annual meeting or a monthly meeting. We
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try to be on site on a
regular basis. Granted, that's hard to
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do and you have, you know, forty sites to go to, but
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the more we're in front of those
folks, and it doesn't have to be
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formal, it can be very informal, it can just be having that conversation,
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making them included in the process.
Again, I'll probably repeat myself several
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times, but but the more we're
in front of those folks, the more
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you know we're having those conversations,
the more comfortable they feel about, you
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know, discussing something, the more
they feel about being a part of something.
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And and Brut you mentioned to me
on when we talked previous to the
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show that you occasionally get phone calls
from your employees and they may be asking
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a question. Right and I think
that this was something I took away from
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our earlier co conversation was. Somehow
you've managed to build this culture where it's
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okay for me, as an employee
to call you with a question when I
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don't know what I'm doing right or
I may have doubts that I'm doing something
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the right way. And and what
you told me was that you would never
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discipline an employee for not knowing what
to do as long as they pick up
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the phone and ask. Oh absolutely, and we start that on day one
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when we do new employee orientation.
Every employee, I make it very clear
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that we are available to them seven
days a week, twenty four hours a
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day. If there's a problem,
pick up the phone and call. I
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guess my my favorite line is if
we don't know it's broke, we can't
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fix it. And and it doesn't
matter what it is. It can be
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a procedural problem, it can be
a policy issue, it doesn't really matter.
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Just pick up the phone and call
and we'll talk through it. If
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we can't talk through it and figure
out, you know, affects, if
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you will, then we'll do it
in person. But that's how important it
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is to us, that that questions
and safety in particular, is you know,
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we're going to make it a priority. And and I guess that really
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goes right back to your culture,
right, like that's that's something that you
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have to ingrain in that safety culture. I guess maybe, brick, can
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you describe that culture? I mean, if you had to put it into
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words, what what is the culture
that you've built? That's a good question.
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I think it's all inclusive. I
think there are no boundaries to this
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culture. I think it's always changing. You know, it's kind of a
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living thing. You don't just say
I've got a culture and and stock got
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to keep building on it on a
regular basis. You know, I think
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it's all those things. And culture
is like so hard to define it it
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is. It is thing to put
into words. Yeah, it is,
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but those are the things that come
to my mind. All inclusive, you
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know, ever changing. It's just
something that, you know, that we
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that we have discussions about, not
only from from an executive level here in
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a corporate office, but all the
way through. You know, like I
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said, to the first day and
employee is employed and we do a new
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orientation to employ orientation, we start
stressing the word culture. Yep, and
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and it yeah, you want everybody
to be a pobsolutely. I think that
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that's really that that's what's so important
about culture that people, because you know,
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it's fun as managers there and say, Oh, we built a great
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culture, we've built a great culture, but the real question is if you
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know, as a manager, you
can feel like you have a good culture,
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but have you been successful in pushing
at all the way down to the
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lowest level, right flowy in the
organization? Absolutely, and will that employee
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pick up the phone and call you, you know, if he's got a
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problem, he or she has a
problem, and when they start doing that,
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then I think you've you've reached a
hurdle. You know you've crossed you
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crossed a milestone when you can get
the newest employee to pick up the phone
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and call and ask you a question. The last thing I ever want to
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do, and I think the last
thing anybody in our corporate office wants to
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do, is be intimidating. You
know, we are not. We're not
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here to it's not and I got
you kind of thing. It's you know,
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we want everybody going home every night, you know, in as good
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as shape as they came that morning, ready to go the next day.
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And whenever it takes from this office. That's what we'll do. Yea.
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And I think that this is something
that, especially in the trucking business,
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that people miss to some extent because
you oftentimes don't get that face to face
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with true's right, and so it's
really hard to build this with drivers.
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Unlike our employees that show up at
eight o'clock and you see them every day,
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you might not see your drivers very
often. That's true. That,
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that's absolutely true. Now I'm fortunate
that that most of our drivers will be
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at our locations, you know,
on a regular basis. So I do
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have, I do get a lot
of contact, facetoface contact with our drivers
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as well. And and I get
I get phone calls, you know,
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from the road from driver that says, Hey, I've got an issue here.
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How do we how do we deal
with this? And and so again,
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I think it comes back to having
that that facetoface, as you said,
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even with the driver at every instance. You can have it. Yeah,
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when and I think culture, you
know, it's funny, it's almost
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trust when you say Brett like Oh, absolutely, there's a lot of trust.
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Yeah, if if they don't trust
me, you know, if they're
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if if I don't you know,
if they're telling me something in confidence and
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I break that trust and they'll never
tell me anything again. You know.
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So a lot of times we may
deal with issues and not not mention names.
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But yeah, you're absolutely right.
It's all about trust, right,
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and I think as an employee or
a truck driver or whoever you may be,
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if you automatically feel like you are
mistrusted right by management, you're a
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whole lot less likely to pick up
the phone right or to or to take
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a facetoface meeting. Seriously, oh
I got to meet with the safety guy
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again, right, yeah, yeah, it's that. Then it becomes is
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that I got you kind of deal. Yep, and that's that's and that's
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what you got to stay away.
That's what you got to stay away from.
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where, you know, we're not
policing, so to speak, but
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at the same time we are policing. But you can't let him feel that.
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You know, you got to make
them you got to like again,
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you got to make them feel like
they're a part of the solution. And
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so at what point, Britt does
does this turn into disciplinary? At what
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point do you have to, you
know, draw a line in the sand?
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And say we this is now a
disciplinary problem. How do you handle
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that? Yeah, I think a
lot of times, you know, the
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person that does the same thing twice, probably there's probably going to be some
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disciplinary action taken. The person that
doesn't pick up the phone, you know,
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and just you know, does something
just stupid, then there's probably going
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to be some disciplinary action taken.
But then I again, I think even
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even when you go down the disciplinary
road, there's a right way and a
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wrong way to do that too.
So if I think, if you handle
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the those situations in the right way, it can actually become more a big
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teaching experience or a learning experience rather
than, you know, a slap on
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the on the back of the hands
or whatever. Yeah, maybe maybe it's
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a slight slap on the back of
a hand immediately follow loaded up with a
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coaching and learning opertuny. Yeah,
I mean, you they've got to know
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they've done wrong, you know,
and not to do it again. You
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know, it's a lot of what
we do is life and death, you
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know. We deal with a lot
of it of very dangerous equipment in agriculture.
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So so you want to make sure
that they don't repeat themselves and get
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themselves or someone else hurt, but
at the same time you want them to
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know why what they did was wrong
or dangerous or whatever the case was,
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and that that's where that coaching,
you know, mentoring type attitude really comes
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into play. Yeah, that's that's
that's really interesting. All right, Brian,
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I'm curious because I think something a
lot of manager struggle with, especially
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like sea level kind of folks,
is I show up to work, how
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do I approach my, maybe it's
my lowest or close to my lowest employee,
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just to build that culture. Right, you may not have something immediate
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for them, right, like I
don't necessarily have a message that I want
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to give you, but how do
I start that conversation to build trust and
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start to build that culture? How
do you do that? I'm sure that
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you do this all the time.
Well, one thing that I really stress
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with with our managers and supervisors is
they have they have a weekly or a
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Monday morning meeting and and I don't
give out the topic. I let those
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as manager supervisors, pick their own
topic that I want them to have a
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short meeting every week, every Monday
if they can, and include their employees.
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But just let's talk about what we're
going to do this week, how
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we're going to do it safely.
What went wrong last week, I don't
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care, but we're going to talk
about something and and it have them include
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those employees in those conversations. And
I think that's really the start at that
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local level. Is You know now
when I'm having a meeting and I have
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a you know, a tenure employee
and a one day employee and we're actually
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having this conversation, that that first
day employee now he becomes, you know,
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ingrained in in the culture, if
you will, and he knows I
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can speak my mind. You know
this. This is this is an open
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forum. We can we can talk
about what went wrong and not be in
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trouble, you know. So I
think that's that's the first three. This
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is this is going to be a
good question. How long have you been
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at this? I it sounds like
you've been really successful and building this culture,
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but I'm guessing that this takes a
lot of time and consistent. Yeah,
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it does. I've been with beach
near for since two thousand and eight
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and I was in safety prior to
that as well. But yeah, this,
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when I came to work here,
this didn't happen in the first year,
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this didn't happen in the second year
and, like I said earlier,
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this isn't done yet either, because
this it's a continuous, every day struggle,
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if you will, to maintain what
we built and to continue to build
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on the yeah, that's cool.
I think it's you know, people that
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can can be so consistent over such
a long period of time. I really
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admire that because it's something that I
struggle with. You know, it's easy
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to throw out ideas and policies and
then move on with life as a manager,
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on to the next shiny object,
but but to stay and be so
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consistent and build that culture, I
I mean Kudos to you, Bry Yeah.
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Well, I mean we've all got
that book on the shelf that's loaded
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with policies or procedures because somebody one
time told us we had to have all
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that stuff in writing, and we
do, and I'm not knocking it because
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because it is important. But you
know, like I said before, and
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Gary Beach Nerve and I had this
conversation on my first day, that we've
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got to walk the walk. We
just can't talk to talk, you know,
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we can't, you know, putting
something in the book on the shelf
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is not enough. So so,
yeah, we've had a lot of success
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or have we had failures? Absolutely, you know, in my mind,
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you know, knock on wood,
if nobody gets hurt or killed, a
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failure is really a good thing,
because you can build successes on failures.
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And so I don't I don't fear
to fail, I just fear not to
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act on those failures. And you
know, that's what keeps me going forward.
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Yeah, that's that's cool. I
like that saying. So, all
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right, if somebody's listening to this
show, briant, and they were thinking,
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Gosh, I haven't really walked the
walk, I've talked to the talk
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right and I have the policies and
I have the procedures. Give us like
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one really actionable thing that they should
do tomorrow and they get to the office
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to start building this culture. I
think one of the biggest things the bit
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that that hold people back and and
I use I use this all the time,
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even with my kids. You got
to eat an elephant one bite at
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a time. You so you just
you just pick a piece where you know,
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here's where I want to start,
and maybe it takes a six months
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to get that piece, chewed up
and swallowed. But you got to you
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got to take a first step somewhere. So take a look at take a
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look at your issues, take a
look at the problems take take a look
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at where you want to go,
and just take that first piece, that
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first step, and and then when
you think you've got that step completed,
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then let's take another bite and and
you know, eat an elephant, one
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body at time. And and believe
me, this is an elephant when you're
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when you start talking about bill in
the safety culture, it's a huge elephant
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that you can only do so much
in a day and and you do as
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much as you can and then you
go on to the next day, Amien,
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Yep, and eat an elephant one
bye the time. You give me
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all kinds of good things today,
Brett. I love it. Mike,
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my kids get tired of me telling
them that, but you know, they
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all and I use my kids for
examples a lot of times when we have
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conversations about safety to you know,
they get so stressed out about you know,
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I can't do there's too much.
There's like take it one step at
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a time, you know, do
what you can today and and finish it
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tomorrow. You know. Yeah,
that's great, that's cool. Bretton,
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this is this has been so much
fun. I really appreciate you taking some
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time to tell us about what you're
doing to build culture. I hope that
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this is a little bit of an
inspiration for managers who maybe haven't walked to
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the walk yet. So I really
appreciate you being on I'm curious if listeners
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wanted to get a hold of you
and shoot you an email or linked in
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or like. What's the best way
for people to reach out to you?
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Yeah, probably emails the best way. Flint, I'm almost too old for
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the social media deal and and I've
got I've got enough on my plate without
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doing a lot of those. But
yeah, I'll be bailiff at beaching orcom
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and you know, I had a
lot of help coming through the years from
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a lot of people that that we're
in the safety industry or in agriculture or
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or. I've had a lot of
mentors and I'm more than willing to share,
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you know, help somebody else's you
know, if I can. Yeah,
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that's that's great. That's wonderful.
Well, we I sure appreciate you
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being on brand. Thank you so
much. Absolutely absolutely that you know.
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Well, I might say this just
to end the conversation, if that's where
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we're going, flint, I think, and I've and I've told employees this
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as well. If I, if
you've got, if I've got your attention,
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then you've got my attention for as
long as you need it. So
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it's so as long as we're engaged. You can't be a one way,
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you know, one sided conversation,
but as long as we're both you know,
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if you're engaged with me, I'll
be engaged with you for as long
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as as need be to fix a
problem. So so that's that's kind of
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my you know, that's kind of
my philosophy. Yeah, I like that.
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I'm going to I think I'm going
to print that in a couple of
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00:20:27.119 --> 00:20:30.680
other sayings that you've given me today
on it board, things that I need
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to remember in my office now.
I'm a philosopher. There's nothing wrong with
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00:20:36.640 --> 00:20:40.759
a little bit of philosophy brand there's
an absolutely nothing wrong with it. Well,
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you guys, if you're listening to
this podcast, we really hope that
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00:20:44.039 --> 00:20:48.200
you're enjoying it. If you are, wherever you're getting your podcast, apple
278
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podcast or the spotify go ahead and
click that five star review for us if
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you're if you're really enjoying the show, if you're finding this useful. We
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Love Five Star reviews on the road
forward. And if you do that,
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shoot me a text at eight zero, six, six, four two,
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five hundred three, eight zero and
send me your address because I've got some
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swag here in the office that I
would love to mail out to listeners and
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00:21:12.079 --> 00:21:15.599
I want you to Britt. You're
going to stick around once we wrap up
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here. And for listeners, I'm
going to ask Britt the fast five after
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the show and for those of you
that don't know, the fast five is
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00:21:23.240 --> 00:21:29.599
five rapid fire questions for Britt and
we're going to email his answers out to
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our email list. So, if
you're not already subscribe to our email list,
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go to the road forward podcastcom.
That's the road forward podcastcom. There's
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a form there inner your email address
and we will send you the answers.
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00:21:45.440 --> 00:21:48.079
That bring gives us to the fast
five. So if you're listening, just
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remember, folks, our industry is
changing really rapidly and you need to sit
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00:21:55.000 --> 00:22:00.000
back and think strategically about you and
your companies road forward. Thank you for
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00:22:00.079 --> 00:22:07.759
joining us. If you manage a
truck fleet, you go to bed every
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00:22:07.880 --> 00:22:11.799
night driving that three am phone call, because that call is never a good
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00:22:11.839 --> 00:22:14.960
one. Either your drivers tell you
they have a flat tire and the shipment's
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00:22:15.000 --> 00:22:18.000
delayed, or they were shut down
and take it it at the way station.
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00:22:18.039 --> 00:22:19.680
If the thought of those middle of
the night calls keeps you up at
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00:22:19.720 --> 00:22:25.599
all hours, truckspy can help.
Trucks by gives managers total visibility into what's
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happening on the road. Companies use
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producted been safe, so that managers
like you can see in real time where
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their trucks are and what they're doing. More trucks make it on time and
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without issues or losses, helping you
rest easy. Learn more at trucks by
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DOT IO. You've been listening to
the road forward, the show for trucking
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industry that's like you. If you
want to hear from other business owners who've
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00:22:51.279 --> 00:22:55.440
seen trends come and go, all
the while building lasting businesses that keep America
307
00:22:55.519 --> 00:22:59.279
running, make sure you're subscribed to
catch more episodes. To easily find the
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show on your favorite podcast player,
go to the road forward podcastcom. Until
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00:23:03.359 --> 00:23:06.039
next time. Keep Your eyes on
the road forward.