Transcript
WEBVTT
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Ye. Welcome back to the Road
Forward, a podcast for trucking industry leaders,
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brought to you by Trucks by the
all in one fleet management solution built
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to empower your drivers to be productive, compliant, and safe. My name
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is Alex, and today we're gonna
be covering, you know, a little
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bit of news, some of the
stuff at F three, and we're gonna
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have an interview about how you can
save your money as a trucker with as
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ridiculous as it sounds, how you
can save money even though a ton of
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stuff is just going up and up
and up in price. So let's jump
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right in at first, let's talk
F three. I'm recording this on Saturday.
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We you know, I flew in
back to Texas on Thursday, and
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so I was hanging out with Matt
and Flint and it was it was a
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good time. But you know,
I had some fun with him, and
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I showed Matt a this right here. I found this on Reddit. Apparently
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this driver is an expert at the
claw game. And here's Matt's reaction to
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that. I can look at it
now. I read the text. Man,
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this guy's yeah, he's killing it. He's killing the club game now.
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Flint has a daughter and I have
kids too, and so I showed
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Flint this one right here. It's
just there's a treking company called Baby Shark
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Trucking, and you know baby Shark
do do Do Do do do? It's
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yeah. So here's here's Flint's reaction
to this one. It's just yeah shark.
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Now. As for babe an F
three event to review, it was
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good. There was a lot of
companies there that seemed like a logical integration,
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so I know where there's gonna be
a lot of follow ups. I
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also talked to a handful of people
about being a guest on the show,
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so that's really exciting. But all
in all, it was just there was
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room for improvement in the event,
but it was by all accounts, it
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was good. I was glad to
be there, and you know, the
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guys made fun of me for recording
them all the time, which is kind
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of funny, you recording, But
that's all right because I'm there to do
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a job which is recorded and document
the event. And speaking of jobs,
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by the way, you know,
look at that segue. Um. Obviously
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there's been announced tons of layoffs and
you know an article that I saw a
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business insider. Electric truck maker Nicola
lays off of Romeo Powers workforce in post
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hundred forty four million dollar acquisition restructuring. So um, you know, and
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I think a couple of weeks there
was a sentencing for the UM for the
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CEO and founder. So Nicola is
just having a difficult time, okay,
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and that's unfortunate. But that's not
the only company that's been doing an announcing
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a ton of layoffs. Obviously,
UM the jobs, the FED Jobs report
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came out yesterday and you know it's
we're going into a rough season. So
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you know, so maybe some advice
that I could give you is uh ET
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Transport on YouTube uploaded a fantastic video
right if you're you're if you're a fiver,
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UM, you know, we have
a quote unquote like forty eight uh
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person driver or forty to eighty thou
drivers shortage in trucking. I I you
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know, some people say there is, some people say there isn't, so
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who knows, but but still be
aware of bs trucking job postings don't fall
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for these traps. So a really
good video. If you want to check
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this out after you've done watching this
podcast, you're listening to this. I'll
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link all of it in the description
the show. That's just really good.
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If you're a professional driver and you
have the experience, you should be you
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know, paying attention. If you're
going to switch jobs, this might be
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a really good video for you to
check out. And then last week we
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talked about double brokering and I saw
another article freight caviar dot com and that
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is do people like working for freight
brokerages? Right? Obviously it's not necessarily
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about double brokering, but you know
it was it was a good read.
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You know, it's a mixed bag. You know, some brokers, maybe
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some of the bigger ones that are
known for cheap freight, uh not so
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good. But some of the better
brokerages, Um, you know it looks
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like they're doing all right. Maybe
you want to just get out of the
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driver's seed entirely. And you're like, hey, well I have a lot
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of experience, and so it's like
maybe becoming a broker might be a good
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idea for you. Look up the
reviews of your brokerage that you're thinking about
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joining before you join. If you
really want to get out of the driver's
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seat. Um, so like yes, Steam Logistics is a brokerage based on
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out of Chattanoog founded company has around
a thousand employees. Out of thirty five
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reviews, the company holds three point
six overall rating. I'm reading this from
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the article. I'm not like so
you know that is I mean, it
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would be interesting to see what,
like what the reviews for trucking companies.
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Maybe I'll get that article next week. What's really concerning though about the industry
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is this diesel shortage. You know, there there's been several articles twenty five
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days left something like that, so
um, obviously they're talking about like if
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we don't make any more diesel or
important more diesel, there's only twenty five
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days left. But I kind of
went down the rabbit hole of looking all
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these fuel articles and whatnot, and
I came across Cowboy State Daily dot com.
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Okay, this is I believe Wyoming
faces potential disaster as diesel supplies evaporate
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evaporate. So it's concerning that a
lot of you know, people depend on
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the trucking industry, but diesel is
just so expensive it's ridiculous. So this
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was a really, really good read
of why there's so many issues in the
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diesel market in the you know,
manufacturing of it and whatnot. So it's
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just a really good one. I'm
just trying to point you guys all the
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directions so that if you're on the
road as a trucking company, you know
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what to look out for maybe help
you better prepare. Speaking of preparing,
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this brings me to the guests on
the show. Um, it's Todd and
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Garrett from Crown Source Inca almost forgot
so and they have a variety of offerings
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how you as a company, you
as a motor carrier can save money on
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the road, and it's it's been
really great. Now I was a motor
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carrier, so it's like this would
have certainly helped me when I was a
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motor carrier. So let's just get
into that interview and asked Todd and Garrett
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these questions. I actually ran into
Garrett at the Line Hall summit which we
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held earlier this year, and it
was just interesting talking to them actually are
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pressing some of the problems truckers are
experiencing. So we're gonna ask Todd,
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um, give us some background on
your experience, where you come from,
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and then how this Crown Source in
idea came to be. Yeah, this
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Crown Source idea came about about five
years ago. We launched our offering four
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and a half years ago. My
experience and procurement and cost savings or cost
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reduction solutions has been going on for
twenty five plus years. I've spent twenty
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plus years in healthcare and built a
similar business to Crown Source, but in
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the healthcare space, saved as that
company saved over a billion dollars. Now
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in healthcare, it's done extremely well. We sold that organization back in two
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thousand thirteen, and then I connected
with our co founder. I'm one of
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the co founders of Crown Source,
Keith ross And who spent about fifteen years
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at Yellow Freight. And I point
over here because it says they're about a
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mile and a half down the road
here in Overload Park, Kansas. But
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he spent about fifteen years with them, running procurement other operations. And and
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we actually met through our daughter's high
school dance team, and we got to
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talk in one day about the needs
of the trucking industry. I was getting
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out of healthcare at that point in
time, and and I said, cash,
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it sounds like everything that I've built
for the last twenty years of healthcare,
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sounds like there's really a need in
an opportunity in the trucking space.
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And so literally about six months after
that first conversation was when we started forming
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Crown Source and so um, it's
worked extremely well. We have grown tremendously
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in the four and a half years. We looked very different than we did
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four and a half years ago.
We're not just in trucking, We're literally
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in twelve different transportation and specialty fleet
industries. So we did if you've got
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a fleet with tires, you know, and that's crane and rigging and moving
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and storage and and and ready mixed
conquer you name it, we're in it.
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And uh it's it's just gone extremely
well in terms of savings, were
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passing along companies, right, that's
that's really great. I want to get
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into a little bit more what you
wait, like exactly what your offerings are
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down the road. But I do
want to bring up the point that like
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it's frustrating because I was a small
carrier and it's like, how on earth
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would a big company or why on
earth would a big company want to work
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with you give you any kind of
a discount as a small carrier. So
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the only way you can take advantage
of discounts saving on things that just always
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keep going up in value. It's
like, I don't remember the last time
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tires went down in price, right, So it's like the only way you
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can do it is by collective um, collective bargaining, what collective negotiations?
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Yeah, that's a great point.
There's really three main foundations to our company.
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Okay. Number one is where a
group purchasing organization. So what does
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that mean our sourcing experts, we
have almost a hundred years of sourcing and
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contracting expertise. Well, we call
procurement best practice expertise because it's more than
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just that. It's literally a nine
step process to manage a procurement process.
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Well, okay, so that's what
our team does on behalf of companies,
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whether you have a truck of one
or or you manage to lead a thousand.
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We help all sized companies up in
different ways. But but basically it's
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that group purchasing organization that we built
for the small guys what we call the
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one to eight truck fleets. Typically
a fleet of eighty or or less is
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not going to get a national account
discount. You might have a discount with
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with a tire dealer in your local
area, but it's not gonna typically it's
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not going to be better than the
national account discounts. We can negotiate um
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using our own buying power. So
today we have well over fifty power units
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in our network, okay um in
just a short four years because we're bringing
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so much value to these companies.
And so we use that buying power with
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large market leading suppliers like the bridge
Stones of the World, or or Imperial
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Supplies, or you know, just
major companies across the boarder. And so
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that's that's the foundation of our group
purchasing organization that negotiates those discounts on behalf
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of the owner operator or a small
fleet that can never get that pricing on
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their own. Secondly, we do
a lot of custom sourcing that are are
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that same team does a lot of
cuss simization with large fleet companies like Navajo
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Express and Well and GLS and and
Eagle Transport. These are just big truckee
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companies. We do at large school
bus companies, at crane and rigging companies
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as well, and we basically customize
a program that best meets the specific needs
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of those companies, So we're kind
of both ends of the spectrum on that
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sourcing. And then the unique common
denominator to both of those offerings is our
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technology platform. Okay, so we
have a mobile app today that that truckers
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can get access to our discounts tire
discounts, especially over the road or at
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a dealer by pulling up our mobile
app. And we have an e commerce
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marketplace like an Amazon that's pre loaded
with four million products, you know,
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national account discounts saving companies as much
as sevent in certain areas that's available on
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that one stop shopping experience. So
we really have to get anything from from
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one end of the spectrum to another, right because now, and I want
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to just you know, tires is
definitely a more more common, easier thing
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to understand, and it was just
so frustrating earlier this year. I had,
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you know, I had a semi
on the road and I had to
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go buy a tire for the trailer. Okay, just just I just need
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a simple trailer tire, nothing crazy, And the only thing they had was
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some seven or eight hundred dollar Michelin
and I'm like, I'm not putting a
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seven or eight hundred dollar Michelin tire
on the trailer. That doesn't make any
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sense. Those and you know,
of course it's like it's it's almost like
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they're they're they you know, they're
hoping something goes bad when you're on the
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road, because then you're stuck buying
it from just the closest place that is
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unfortunately overcharging. And so you're saying
that between the sourcing and the technology,
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truckers, even small single guys,
single owner operator trucks on the road,
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they'll be able to use both of
those, your sourcing and your technology to
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not for that not to happen on
the road. Correct, Yeah, exactly.
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Our sourcing it's already preloaded National Cats
ready to access. Those discounts are
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available. All you have to do
as a company or as a trucker.
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Let's just get signed up. You
just set up an account and I could
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have Garrett walking through how how simple
and easy that is here in a second.
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But it's so the sourcing and the
contracting of the pricing is already pre
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negotiated. You just have to because
become a customer. Marks. Okay,
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we have over four thousand tire dealers
in our network. They should win We
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have national account agreements at loves Pilot
Flying Jays, which are are really operated
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by Southern Tire Mark and then Ta
Petro and Ambas. So any truck stop
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over the road, you're gonna get
access to our national account discount pricing,
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okay, and that covers about twenty
different brands. Okay, So that in
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your right, I mean, Garrett, you can share this, share some
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of the pricing and the savings that
you know, the price points that we're
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seeing these owner operators paying today and
the discounts of the safety thing you get
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with us. Yeah, that's great. So I mean even to your point
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there, Alex, you know you
mentioned seven eight dars that you see over
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there that you know, I talked
to these truckers every day and I'm seeing
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savings really between a hundred and four
hundred dollars per tire um and across all
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these different different brands all over the
board, different locations. So as Tom
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mentioned, we have over fifteen major
brands that we can connect you with that
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have national account pricing that's going to
bring significant savings. So we see anywhere
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between ten and fifty really, whether
it's you know and over the road at
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a truck stop or you're broken down
and get some ropes, houts, you
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know, service, or even just
pulling right into an eye. Um.
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So that's really the type of savings
that we're seeing every day, and obviously
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during these equationary time on mean,
it's it's tough. Well, you mentioned
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this earlier, alex Um. You
talk about prior price increases. The average
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tire price has gone up since March. Okay, and a lot of drivers
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if you haven't bought a tire that
a lot of owner robberators are buying tires
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every month, right, So if
you haven't bought a tire in a few
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months, this is why you need
to come to our program. Because prices
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are continuing to escalate and a lot
of it is because of the challenges that
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are going on in Ukraine and Russia. There's a lot of sanctions that are
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that are are being imposed on a
lot of these manufacturers. It's not that
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tires or being manufactured in Russia or
Ukraine, but a lot of the products
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that go into the manufacturing are produced
gonna come out of those countries. And
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so what's happened is every tire manufacturer
has run into inventory issues. I'm sure
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you guys have seen it. It's
difficult to maybe find the tire that you
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want all the time, and so
that's a challenge. And because of that,
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because the supply has gone down and
the demand continues to rise, pricing
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goes up. That's the beauty of
coming to our program because we're gonna ensure
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that you're saving money because these prices
are escalating fuels the same way fuel's gone
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up over since January. And we
have a fuel car program where you can
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get access to deep discounts that you
know, Ta Petro and loves the pilofly
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J and we're just out of the
and best network in the process of that.
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So really you're gonna get access to
two discounts there as well. So
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there's a lot of things we can
do to save your your customers and and
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drivers out there a lot of money. Um. And you know you hear
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a first fan from Garrett. He
talks to these guys ever you know you
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guys drivers all the time. Uh, It's it's a it's a huge win
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for them, right And it's it's
one of those things, like a couple
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of things I would saying, Like
first, it's it's almost like you get
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penalized for not knowing. Right,
It's like, where where were you guys
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from, you know, four or
five months ago. Now I'm kind of
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kicking myself. It's like, darn, I did overspend on tires, you
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know, and and and fuel.
I mean, I had it. I
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had a fuel card program that came
with my factoring company. But from what
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I'm hearing the discounts that are being
offered is it was not as good as
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you know, the discounts Art discounts
will probably better than those factoring companies.
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And they also too, is the
expanded coverage. Right, A lot of
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companies out there will have one primary
truck stop on their card, whether it's
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a com Date or a Welex card. We've got all the four major brands,
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all four major truck stop changes.
Okay, in a bunch of independence.
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That's the beauty. So you're gonna
get discounts, but it's so it's
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convenience. It's you get amenities,
you get discounts, you get anything.
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Wherever you're pulling it, you basically
could use that card, uh and get
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some discounts. And so that's really
a powerful art in network is as broad
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as anything out there in the market, right, and and so, but
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I do want to like, you
know, if it sounds too good to
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be true, probably is right,
So like, is there some kind of
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you know, obviously on Amazon Prime
there's their two annual subscription, Like,
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how do you know? How does
this work? What does it? Does
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a trucker have to pay an upfront
cost? Like? What what is the
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situation? How does this program?
How does somebody get signed up? What
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does it cost? Yeah, that's
great, that's a great question. Uh,
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we know in the trucking industry,
margins are thin. You get this,
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Alex right, the typical trucking company
is gonna make between three and a
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half and six percent and profitability okay. Uh, we're not here to eat
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into that profit margin of yours.
Okay. We have built technology to streamline,
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standardize, and automate the process to
scale this, okay, and because
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of that we've grown. We basically
have no no, there's no fee subscription
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fee to get access to our app. Okay, you literally can download an
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app. Our account management team will
walk you through that. It's just getting
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set up on the system. And
and so we keep that at no fee
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to you. We get So you
may be saying, well, how does
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Crown Source make money. We get
paid an administration or marketing however you want
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to call it, from all of
our contracted suppliers. We have well o
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our fifty market leading contracted suppliers that
we you know, we promote their product
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and pass along great discounts. They
win, they they sell more product.
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Our customers win because they save more
money. And if and if both of
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those parties both win, okay,
then Crown Source gets paid. And so
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we get paid an administration fee for
so the more drivers that come onto our
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program and save, the more money
we make, and the more purchases our
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suppliers get. It's really a perfect
win win situation. And so that's how
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we make it. So we want
to keep the expense as to nothing because
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we want you to make more money. We want you drivers to put more
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money in their pocket not have to
to pay to say right. So,
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like to to simplify that or to
rephrase it, maybe it's like if I'm
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some kind of manufacturing I make tires
or some kind of trucking parts, and
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I want to get my product out
the door, right because it's not doing
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me any good sitting on my shelves. I want to give my product.
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I call you, you negotiate a
discount I pay you for and you put
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me in front of fifty truckers in
that It's like that that is a win
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win. So that makes we eliminate
We eliminate a lot of s g NA
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costs for manufacturers and suppliers, right, And that's how we can get paid
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some of that, and that's how
we can get even deeper discounts. There's
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just so many variables that come into
it that when when you add it all
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up, that's how we could pass
all these deep discounts. And it's a
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very successful proposition for everyone. Yeah, that's perfect. So about the fuel
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card though I have a diesel pickup
truck, does that mean like do I
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need a deal team member? Could
I get the fuel card and get cheaper
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fuel? Because then these prices they're
not cutting it, dude, No,
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they're not. Uh. Here's what
I would suggest. If you have any
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interests or any of your customers have
any interests and learning more about our tire
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or saving our fuel savings program,
just reach out to us. So we're
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gonna have an expert walking through every
single thing. We'll ask questions about how
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you purchase your tires or fuel today, what brands you use where you're buying
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them that We're going to make sure
that we pinpointed our account. The Answerment
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00:19:03.960 --> 00:19:07.160
team you know, led by Garrett
here, we got a team behind him.
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Uh. These guys are here to
help solve your problems and make things
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00:19:11.000 --> 00:19:15.319
easy for you. So they're that's
perfect. Do you have the form you
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want to share with them? How
how customers can get signed up on this?
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00:19:18.240 --> 00:19:19.359
Of course? Yeah. We currently
have a link set up with linehol
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Summit, which is just www dot
Crown, source ink dot com slash line
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whole Summit. Um. So it's
just a quick sign up form. It
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takes about thirty to sixty seconds to
fill it out, um, and then
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an account manager like myself will be
in touch with whomever filled out to sign
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up form to essentially get your account
set up and begin saving immediate. Yeah,
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okay, I'll make sure to put
that. Yeah, I appreciate it.
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I'll definitely put that link in the
description and so that people can just
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click on it and right away get
there. Um. But between you know,
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obviously it's been a heck of a
year and a half and you know,
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whether it's the boat or the ship
that you know it got stuck in
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the what was the suaz Canal or
whether it's been these container prices. It's
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like, how has been like this
past year and a half, like getting
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getting these parts, are getting these
shipment's deliveries to the US, Like how
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like how has that impacted the business
at all? What can you like?
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What can you share about the supply
chain? You know, for the most
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part, Crown sources not take possession
any any product. Okay, we know
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we source and negotiate the contract at
deep national account discount price for you programs
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directly with the suppliers and manufacturer who
distribute the products. So the beauty of
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00:20:26.440 --> 00:20:30.880
it today is there's really no behavior
change. Okay, a driver today,
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if he needs to buy tires today, he's gonna buy it exactly how he
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does today. They're gonna pull into
a tire dealer in the truck stop.
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They're gonna reference the national account number
on our mobile app, and they're just
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gonna say and so the availability of
product that's in those those dealers are out
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those truck stops really is dependent on
the supply chain, um, you know,
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ability for them to manage effectively Crown
Source does not get involved in that.
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I will say with the vast majority
of products that we do have available
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through our market ace or through our
app we really haven't run into that many
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supply chain issues. Tires have been
a little bit of an issue because of
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sourcing those parts, but that's an
issue for every tire manufacturer, So that
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has nothing really to do with Crown
Store. That's just kind of the nature
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of the beace U. The companies
that we talked to, the major manufacturers,
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the tires um they all feel good
that they're gonna be coming out a
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lot of these challenges by the first
part Q one three. So I really
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don't think there's gonna be any significant
issues, uh you know moving forward.
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Um, So we're optimistic from that
perspective, but there haven't been too many
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supply chain issues. Well that that's
that's good to hear. That's the that's
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really really good because yeah, and
and so besides tires, right, I
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know, tires is a big one. And that's you know, if you're
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doing eighteen tires on your truck and
trailer and it's like that you can if
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00:21:45.240 --> 00:21:52.519
you're saving between fifteen and fift like
that's a substantial amount of signific besides tires,
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though, what what other parts or
what other what other things do you
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use source or negotiate UM at these
at these uh at the actually great question
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out. So we have eighteen different
major product categories that we have under contract,
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from fuel and fuels, over the
road, local and bulk. Okay,
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two tires, to fleet parts,
to maintenance shops supplies, UM to
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UM facility maintenance, repairing, operation
type supplies, Granger, Imperial, UM
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you know, just major major suppliers. They're all market leading suppliers, well
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trusted companies that can deliver products overnight
to your doorstep on a consistent basis.
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00:22:33.839 --> 00:22:36.519
A free shipping. We have negive
state a free shipping into all of this
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00:22:37.160 --> 00:22:41.519
office supplies, break room supply,
safety and regulatory supplies. J. J.
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00:22:41.720 --> 00:22:44.559
Keller is a market leading supplier of
ours. With that, UM,
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you know what am I missing here? Packaging, warehouse storage, warehousing and
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storage supplies, UM diesel exhaust fluid
diesel exhaust fluid right oil Coolant's I mean
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basically anything that a company needs to
operate its fleet and it's operates facilities we
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00:23:00.279 --> 00:23:06.519
have under contract. Okay, so
I UM a friend of mine has a
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00:23:06.559 --> 00:23:10.400
diesel like a repair shop, a
deesel mechanic shop, right, so he
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would be able to benefit even though
he doesn't have any of his own trucks
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on the road, he would be
able to actually get up on our system.
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Yea. So it's not you're not
just we have several of them set
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up today with us. So it's
not just trucking companies, right. But
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it's like if you are somehow doing
some kind of operations where you're maybe you
359
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are servicing trucks or you're doing something
in that regards, you could have shop,
360
00:23:34.319 --> 00:23:37.200
if you manage a maintenance shop,
you definitely need to call us because
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we have we have ever did you
I will pass it on to him.
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That's fantastic, um okay. And
then obviously the podcast is called The Road
363
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Forward. Where do you see I
know you mentioned a little bit earlier that
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you know in Q one things are
gonna like like things are gonna improve supply
365
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chain wise, but where do you
see the you know, the trucking industry
366
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going as a whole, Like what
is what is your outlook you know on
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the roadboard so to speak. Well, you know, we're definitely in some
368
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inflationary times. Right, one could
say bordering on a recession um but that's
369
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a lot of the talks when you
when you look at the analysts around this
370
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industry, and I'm hearing sometime in
the February to April time frame that hopefully
371
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that will start coming back out,
especially for owner operators who are competing in
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the spot market. It's a difficult
time, right the carriers, the carriers
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who have contracted you know, contracts, you know, they're not they're not
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struggling. We have some very large
fleet companies that are doing really, really
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well. From what we're hearing,
is for the owner operators and small fleets
376
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that compete in the spot market,
that's gonna come back around. We know
377
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this is cyclical. This is now
the time for them to get prepared,
378
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get set up, get prepared,
and you know, with a company like
379
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us, to get going, because
we do think that's gonna come back in
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our forecasts, believe that by Q
two of next year, things are gonna
381
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be you know, coming back to
to you know, a good strong position.
382
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And that's exciting too because it's probably
the February time frame we're gonna launch
383
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our new version two over the road
try her saving the app if you will,
384
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which will have more than just tires. Okay, it'll integrate our fuel
385
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program, but it's also gonna expand
our emergency roads uh road roadside service offering
386
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to repair offering, to a lot
of cool things that we're gonna be able
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to do. It's kind of like
the one stop shop for a driver.
388
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Everything he needs to do to save, to managees this truck, he's gonna
389
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have available here, and there'll be
some cool incentives and rewards and referral programs.
390
00:25:26.160 --> 00:25:27.839
There's a lot of cool things we're
gonna do to continue to give back
391
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to the community. I'm smiling over
here because I remember I got towed one
392
00:25:33.279 --> 00:25:37.720
time and it was like thirty on
that savage rug. It was just I
393
00:25:37.759 --> 00:25:41.519
was so hurt. I was like, my goodness, it was like three
394
00:25:41.519 --> 00:25:45.519
miles too. It was the worst. Oh my gosh. So uh yeah,
395
00:25:45.559 --> 00:25:48.680
that's that's great. So if you're
not signed up with Crownsource, check
396
00:25:48.720 --> 00:25:51.279
them out. We'll put a link
in the description. Um. But that's
397
00:25:51.400 --> 00:25:53.079
that's exciting, man, This is
you're doing fantastic work. It was good
398
00:25:53.079 --> 00:25:56.799
to meet you guys at the linehol
Summer. I appreciate you taking the time
399
00:25:56.039 --> 00:26:00.759
any final thoughts, final words you
todd Er, Gary? No, none
400
00:26:00.799 --> 00:26:04.039
for me? How about you?
Garret? Okay, well, I love
401
00:26:04.079 --> 00:26:07.519
to love to work with your folks, and um, you know we're here
402
00:26:07.559 --> 00:26:08.839
to help in any way we can't, so all right, Well that's gonna
403
00:26:08.839 --> 00:26:11.400
do it for this week's podcast.
Let me know in the comments down below
404
00:26:11.440 --> 00:26:15.799
what you think, leave us a
review, and I apologize it's a couple
405
00:26:15.839 --> 00:26:18.119
of days late because of the whole
F three event, and I look forward
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to seeing you next week. By
H