Transcript
WEBVTT
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Come on, Hole Brook here with
the road forward, and I've got Alex
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Chubinko with me, also known as
the toe piglet. Alex, how you
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doing, good man? How are
you good? Good, so this is
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this is kind of a fun episode. Like, Um, first I want
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to introduce Alex. so, Alex
is, I don't know. I would
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call you like a master content creator
on the Internet. Um, Youtube,
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I don't know. Are you a
youtube influencer? I call you a youtube.
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You're way, way more of an
influencer than I am. I wouldn't
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say I wouldn't use the mat word
master. Okay, I would say I
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just started uploading videos for fun and
then it kind of turned into something and
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you know, and it's like you
you get a little bit of experience from
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there. So I would not necessarily
a master, but proficient. Yeah,
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yeah, there, there you go. Right. So, Um, yeah,
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I guess all proficient at different things. So, uh, and Youtube's
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are pretty cool and to be proficient
at. So I met Alex. I
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mean, if you listen to the
show, we haven't had an episode in
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a while, Um, and that's
because I got super busy as the host
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of this show, running a software
company and doing a great job for our
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customers and I just I just ran
out of time to go out and find
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great guests to bring onto the podcast. Um and so inner, inner,
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Alex. right. So I ran
upon Alex. I just happened upon his
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youtube channel and this video where he's
talking about how his trucking companies going out
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of business. So he built this
whole Youtube Channel right around how do you
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start a trucking company? How do
you run a trucking company? Like a
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lot of the stuff that we talked
about on this show, maybe at a
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more advanced level, because a lot
of times, for my safety and culture
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and and strategy and how do you
differentiate and these kind of things, not
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so much about how do you get
your fmsca authority and your d o t
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going and whatever. And so I
reached out to Alex because I think his
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video is pretty interesting and I'm kind
of like hey, Alex, like,
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if you don't have anything going on, I've got a podcast that you can
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run and a few other things that
you could help with on our team.
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And he responded and it was like
all in so here we are on the
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podcast. I think I called.
I think yeah, because I get that.
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I get the automation that texted to
my phone right away with the responses,
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and I think I was like,
oh great, this sounds really interesting,
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because I just called right away.
It was like a Saturday afternoon or
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Saturday evening, I think it was. Yeah, yeah, it was.
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And then and then we connected again. I don't maybe it was Sunday,
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I don't remember, but anyway,
we kind of worked out the details and
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Alex was like what you're working on
is pretty cool and I was like,
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Hey, your youtube channel is pretty
cool, like, let's see what we
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can do together. Um, and
so I all that to say introducing Alex
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as a new host on the road
forward. Well, not full time,
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okay, you know, Flint,
you're gonna be in here occasionally. Okay,
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we still do of course, but
yes, for some episodes I'll be
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popping in here here, you know, every so often. But but yeah,
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I'm super excited and that I'm I'm
pumped, Dude. I appreciate that.
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That's awesome. Yeah, look,
this is gonna be so much fun.
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I mean you bring you bring a
whole lot of energy to the team.
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You've already created some great marketing stuff
for us on Youtube, some great
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content, and you were at the
line whole summit. So, for those
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of you who don't know, we
hosted the first ever, uh, two
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day meet up of Fedex ground contractors. I went phenomenally well. We had
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like seven people there, a lot
of great content, a lot of good
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vendors, uh, good food,
good drinks. I think everybody maybe got
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too drunk at the convention, which
I think is a good thing. I
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don't know if I can say that
on the air, but everybody was a
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little bit hungover, which is kind
of fun. Um and so yeah,
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you you were there. You you
videoed a lot of stuff, so there's
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probably more to come on that,
right, right. No, definitely the
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UM. So I've been to convence
and similar to this, but not necessarily
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so specific, like specifically Fedex.
You know, Line Hall Um. I
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was at the mid America truck show
literally four months ago in in March,
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I think it was Um and it's
it's a very similar but all of the
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all of the vendors are basically more
specialized for Fedex contractors. Um and and
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it's super important because, you know, again, Fedex does dictate. You
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know, it's like hey, here's
how much this lane pays or how much
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these routes pay. So it's like
using some of the tools that those vendors
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had to optimize your fleet and make
it more efficient. It's like super phenomenal
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as of seeing how in depth some
of those tools went. Was Really,
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really great, Beau, and you'll
have some fun. You'll get to drink
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some free booze paid for by US, which is, uh, you know,
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which is always a plus. So, Um, yeah, look,
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I mean it was. It was
a lot of fun. So, Alex,
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I want to take this episode,
like, now we've kind of introduced
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you, I want to take this
episode like a step deeper and dive into
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like your experience in trucking and what
happened right like you went out of business.
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Give us the play bipolling. Wait, hold on, so you want
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me to do this story of how
I went out of business, or you
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want me to like from way back
when when I first started? Well,
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yeah, let's start from the beginning, like I want to end to the
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part where you go out of business. Yeah, okay, I'll do the
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short and sweet version. So I
started, Um, I don't, I
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don't do truck normal trucking. It's
like hot shot, basically a pickup truck
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with the flatbed trailer. and Um, I started as a company driver in
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the summer of two thousand and fifteen
and somewhere in November of two thousand and
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fifteen I end up getting my own
truck in preparation to become an owner operator.
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And then I, instead of going
and hitting the road as an owner
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operator, I end up taking an
office job dispatching my truck and trying to
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put a driver into the truck.
And so for six months that didn't work
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out because the dispatcher pay was not
enough and they didn't let me as a
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dispatcher. The company didn't let me
dispatch my own truck. They didn't want
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like nepotism or favoritism or whatever whatever
it is. They didn't want the like
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you to load your truck really well
and then disregard all the other owner operators
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you're supposed to be loading. And
the guy that was dispatching my truck wasn't
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doing a great job. And so, like, I had no experience and
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how to manage a driver, how
to manage a truck. I didn't have
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any processes in place, and so
for six months it was just like losing
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money. Basically, and so then
I told them like, Hey, let's
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it, Bro I'm done, I'm
going broke. This is ridiculous. So
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then, Um, you know the
driver, he wanted to do something else
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anyways. So it worked out.
And so I just ended up driving,
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starting driving my truck in the summer
of two thousand sixteen, roughly, Um,
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and so from there I was an
owner operator on the road, Um,
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I think, till the end of
two thousand nineteen, Um, and
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then in I end up getting my
own authority and actually going out as like
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my own company, booking my own
flow loads, doing my own and voicing
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all that, and so so.
And then in Um I was running under
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my own authority now and booking my
own loads, and that's of course,
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and covid happens, and so Um, I would say that was the first
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time time where I was simultaneously concerned
and grateful for trucking, because I was
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concerned. He's like, well,
hold on, everything is shutting down.
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This is really scary. And I
did end up, like I usually would,
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have a load for the weekend every
weekend, like I don't like sitting
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the weekends, and there was only
one weekend in March where I sat I
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didn't get a load and but that's
it. The entire I was working.
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And so as I'm working, I'm
still able to pay for food. I
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hear, you know, people are
getting laid off, all this stuff,
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and so it's like I was and
it went from concern to being grateful,
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like Oh, even in the craziest
times, they're still work to be done
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and that's phenomenal. And so in
you it's like, okay, this is
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actually a pretty cool industry. It's
like, at the end of I'm like,
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Hey, let's let's try to grow
something, right. So then I,
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you know, save up for one
truck or for another trailer, and
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so then I try it out with
a driver and then in the beginning of
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the year, in January of Um
like, okay, great, we got
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two trucks meat and one driver on
the road. And so then it's like,
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okay, how do you build out
the infrastructure to run and manage a
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trucking business? Right, so you
hire a dispatcher and then you how do
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you train dispatchers? And so all
these things start to go through ahead and,
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slowly but surely, it's like,
okay, then we got a third
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company driver and then I made a
pivot. I was like, look,
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company drivers might take a really long
time because you're tying up your own capital.
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So you're waiting to reinvest your thin
margins from your one to three trucks.
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You're waiting to get that enough to
where you get another truck on the
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road and to be really slow growth. And so somewhere halfway, you know,
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the in the beginning, first quarter
two, in between first quarter and
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second quarter of the year, I'm
like, let's take on owner operators,
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right, let's feed this thing up. And sure enough, once, once
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you start taking out o o operators, you realize like, Oh wait,
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this is actually really nice. I
don't have to buy any trailers, I
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don't have to buy any trucks,
I just build out the team and the
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interest structure in the technology. And
so then that just works, finding loads
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for these guys. And so it
started to work really well, Um,
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so well that like I ended up
going through like fifty, almost fifty,
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owner operators, right, and so
it's like that means fifty owner operators did
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all the onboarding, least on delivered
a load and then eventually quit and so
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and that was all under one insurance
company. And so when the time came
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to renew, which was, you
know, to two months ago, we're
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down to seventeen trucks. So out
of like fifty people that came through the
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company, only seventeen. Twelve of
them were owner operators and five of them
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were company trucks, right, so
really only twelve. So it's like my
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retention was really terrible. My Churn
is really high, which is terrible.
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Insurances, like insurance, probably saw
that and they're like God, no,
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like no, not even with a
ten foot stick while I touched this company.
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And unfortunately the way they do that
is they don't say no, they
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just give you a price that's ridiculous. And so that's exactly what they did.
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They gave me a price that was
almost double of what my for the
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same seventeen trucks. It was almost
double what I was currently paying. And
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then trucking. It's one of those
things where it's like, you know,
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there's articles about trucking businesses, trucking
companies going out of business for insurance,
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and it always never made sense to
me. It's like, why are trucking
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companies going out of insurance? Insurance
is not that bad. Now it makes
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sense. Now, it absolutely makes
sense because at the end of the day,
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your insurance cost needs to be a
fit like a rough person, like.
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It needs to be around ten percent
of your gross revenue. It needs
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to be less than ten percent,
right. So if you can get your
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insurance costs to five, six,
seven percent of your gross revenue, you're
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doing really well. Well, insurance
double then. So My insurance was like
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almost twenty percent of my gross revenue. It's like twenty cents of every dollar
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you make goes just to insuring the
company. It's ridiculous, right, Um.
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And so, unfortunately, like I
had no choice, I had to
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make the decision. So I ended
up shutting down. It was it sucked
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because I had to lay everyone off, Um, you know, a good
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chunk of the more of the owner
operators, and so they were contractors.
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But it sucked for the drivers.
I really like all my like my retention
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with drivers was drastically different. Drivers
that are hired stayed with me. One
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guy was almost two years, another
guy was a year in four months and
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another guy was six months and he
was like, I'm not going anywhere.
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Dude, Alex, you treat as
well, you pay US fair Um,
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you take care of the trucks and
trailers. You have a very refined system,
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dude. We I love it here. And so with drivers the retention
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was much better, and so I
think I realized my strong suit was like,
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if I'm gonna give trucking another shot, it might be with with with
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company drivers, instead of with owner
operators. Um. But so, yeah,
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I did. And and so I
end up by making this this decision
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to not renew the insurance. And
so that's when I, you know,
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posted on my Youtube Channel and Flint
reached out and uh, it's it's awesome
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and like the cool thing that like
really, I don't know, Flinn.
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Do you like hype yourself up or
no, I don't know. What do
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you mean? Hide myself up?
Well, like, like, I don't
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think you realized that, like a
lot of companies don't do a tms with
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their own hardware. But on top
of that, you know, and this
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is what I realized, they don't
do their own navigation either. Nope,
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and navigation was actually one of the
things that I struggled with a lot,
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and because it's like, well,
we're in a pickup truck and so technically
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we could use google maps. And
then you find yourself on on in New
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York State on a parkway and you're
like, Oh, this is not good
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because the bridges are only eight and
a half feet tall. So it's like
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and so it's like all, I
don't know of any other companies. And
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this was this was why I was
exciting. That's why. This is what
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the enthusiasm when you reached out,
it's like hold on, like looking at
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what you're doing is like, there's
a lot of potential here for to bring
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a ton of value to trucking companies. Why? Because I had seventeen trucks,
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like I guys asked me all the
time. Hey, Alex, should
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I buy a trucking GPS for seven
hundred dollars or should I use an APP?
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And it's like, I don't know
what to tell them because their trucking
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GPS doesn't integrate with anything. So
then they manually have to type in their
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addresses. It would be nice to
hey, here's the dispatch and here's the
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Dang turn my turn directions. It's
like, how easy is that? So,
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like all the things that you're working
on combine together, Dude, it's
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phenomenal. It's gonna be something like
I'm hoping it's gonna be some awesome yeah,
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well, absolutely so, like something. I mean this. Yeah,
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this was my experience too, and
I owned a trucking company similar story to
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you right, like the market dynamics
changed on me overnight. I didn't have
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the insurance problem, but all of
a sudden, like we just could not
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run profitably like our you know,
the market changed and people were running for
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the price of fuel and it just
didn't make sense anymore. So we had
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to shut her the business. But
Yeah, look, I mean I had
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the same challenge and that's why I
started this company. was, um,
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I had four or five, six
different systems. None of them talked to
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each other. They were all miserable
to use, both for the drivers and
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the office staff. Um, it
was just like it was a disaster,
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like there just had to be a
better way, uh, to to run
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that business, and so that was
really kind of where this whole idea for
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truckspy came from. But I'm curious, I want to dive in just a
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little bit more into your story,
because you obviously ruggled with retention, which
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I think a lot of people in
this industry struggle with. Very few people
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find a way to get that right. Uh. So, like, let's
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dig into that a little bit.
Why do you think your retention sucked?
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So, I mean for owner operators
specifically, I think the main issue is,
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Oh, you know, a lot
of guys when it comes to hot
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shot, with trucking it's obviously a
little bit different, but when it comes
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to hot shot, they think it's
like, Oh, I'm gonna work my
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nine to five and then I'm just
gonna go run a couple of loads on
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the weekend. Like now, that's
not that's and a lot of times it's
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like, Bro, if you're not
putting in three weeks on the road,
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it's not worth it, because then
you're making as little as if you had
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a normal job. And it's like, if you're not doing long haul to
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make it more, or sometimes twice
as much as your normal job would pay,
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it's like then, why are you
doing long haul? Right, it's
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like the whole point of long haul
is that you're making twice as much as
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you'd be making at a normal job. Right, it's like why do guys
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not like local because they're only making
you know, the average salary or the
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average income of a trucker is like
fifty six thousand a year. It's like,
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okay, well, since most truckers
are local, it's like, well
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then, that's what you can expect
when you're local. Right when you're home
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every night, it's like about a
thousand bucks a week. And so when
250
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you're long haul owner operators, they're
making two, three, four thousand dollars
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a week after all the expenses.
And that's when long hall becomes worth it
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because for a very short amount of
time you can set yourself up financially,
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Um, dig yourself out of a
hole. Maybe that like that. It
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can be beneficial. But the problem
is not everyone can do three hard weeks
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on the road, and so it's
like guys are coming in, they're like,
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oh, hey, I got my
pickup truck and Oh yeah, what's
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your family situation? Yeah, I
got four kids and a wife and uh,
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and like and you're gonna be on
the road three weeks. Like you
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know, don't be wrong, I
was on the road, but when I
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was on the road I had one
daughter and that's it. So my wife
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was okay with that, you know, and then, you know, when
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when my wife gave birth to our
our other kids, is like, well,
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that's when I slowly started transition to
get off the road right but still
264
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it's like I'm getting guys that are, you know, they're just not ready
265
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to be three weeks on the road. They have no idea what it's like
266
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to not have a beer every weekend
with your buddies. They have no idea
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what that's like. No, they
just they're stuck in their routine where it's
268
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like they wake up in the morning, they have a cup of coffee that
269
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they made or whatever, and they
know they can live for Friday. It's
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like, Hey, I know Friday
is gonna be there, we're gonna go,
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you know, to play some pool
with my guys and, you know,
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drink a couple of beers. Like
you can't do that. You can't
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do that, you can't see your
kids, you can't see your wife,
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you can't see your buddies, you
can't see anything. It's like complete dedication
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to the job and a lot of
people underestimate what kind of told that plays
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on like a lot of relationships at
home. Yeah, yeah, absolutely.
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I mean I think you nailed it
right. Like the companies that are really
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good and they don't have, or
I say really, you know, really
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good in the retention department have,
I think, done like a few things
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right. They've figured out, whether
it's long haul or local, they figure
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out a way to set expectations and
find the right kind of driver for their
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company, for their role, and
then I think that they do a really
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good job at supporting those drivers through
that difficult period of work, whether that's
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long haul or local or whatever it
is, like they find a way,
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both financially and, like the intangible
part of management and support, like they
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make that they make those drivers feel
like they're really a part of something right,
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which which they are in a lot
of cases. And I think it's
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really hard. I don't know if
what your experience was with this, but
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I think it's really hard when you're
a smaller company, whether you're doing hot
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shot or trucking or whatever it is. I think it's really hard to build
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that culture in your organization, especially
in transportation, because it's not like it's
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not like you've got the flexibility of
having three hundred trucks right where, Oh,
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a truck's broken down, like we'll
just swap some equipment. Oh,
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driver didn't show up or driver needs
a weekend off, like I'll just swap
295
00:17:51.480 --> 00:17:55.240
my drivers around, like you just
don't have that kind of flexibility. You
296
00:17:55.240 --> 00:18:00.400
don't have the financial and the human
capital resources in the office to like fully
297
00:18:00.440 --> 00:18:04.240
support drivers. Right. So it
makes in my opinion, at least from
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my experience, it made it really
hard to compete with big companies in the
299
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market. Right. And another thing
I want to add is, like,
300
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yes, big companies have have certainly
done like they've they've won. Is,
301
00:18:21.200 --> 00:18:23.960
they've outlined expectations, probably a little
bit better than I did. Right,
302
00:18:25.039 --> 00:18:29.160
for sure. Two is they are
looking for the right people and they offer
303
00:18:29.240 --> 00:18:33.440
them support in the position to but
three is, I think a lot of
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times they go for different customers,
right. And so it's like these companies
305
00:18:37.920 --> 00:18:41.880
are going for the local customers.
They're not going for the long haul customers.
306
00:18:41.920 --> 00:18:45.359
Right. And because I was spot
market, basically, like spot market,
307
00:18:45.720 --> 00:18:49.279
I could go kind of where the
load pays to go and that's it.
308
00:18:49.319 --> 00:18:52.440
I don't really have a choice.
If it pays to go to,
309
00:18:52.680 --> 00:18:55.839
you know, California or New Jersey, I have to go because that's what
310
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it pays to go. Like they're
not paying me enough to go to Oklahoma,
311
00:18:59.279 --> 00:19:02.279
because then I'm gonna Stuck in Oklahoma
and I'd rather make money than not
312
00:19:02.359 --> 00:19:04.480
make money, right. So,
Um, and so I think like when
313
00:19:04.480 --> 00:19:08.319
you start growing your fleet bigger and
bigger and bigger, you can then start
314
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focusing on the customers. That can
make it so your retention is better.
315
00:19:12.799 --> 00:19:17.119
It's like, darn it, but
with hot shot. That's impossible. No,
316
00:19:17.240 --> 00:19:18.640
I just I just think it's really
interesting. I mean we, you
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00:19:18.680 --> 00:19:22.160
know, talk a lot about kind
of culture and safety and all these things,
318
00:19:22.599 --> 00:19:27.119
and what's funny is when you're like
in a smaller transportation company, like
319
00:19:27.160 --> 00:19:30.799
a lot of times that stuff is
not even on your radar, right,
320
00:19:30.880 --> 00:19:33.680
and I from your experience it probably
should have been, right. I mean
321
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I don't know if you were involved
like you. I'm sure your company was
322
00:19:37.240 --> 00:19:41.799
involved in some accidents, right,
and you probably maybe we're invited to a
323
00:19:41.880 --> 00:19:47.279
lawsuit, like. I mean should
like, in hindsight, should you have
324
00:19:47.359 --> 00:19:48.880
been more focused on those things,
on those things? Do you think you
325
00:19:48.880 --> 00:19:56.839
want to set you up for success
more? Okay, uh UH. So
326
00:19:56.880 --> 00:20:00.920
that's tough, because I I didn't
have any law suits. So thank thank
327
00:20:00.920 --> 00:20:03.440
God for that. Um, I
only had one accident. Um, that
328
00:20:03.599 --> 00:20:08.319
was like a claim on the insurance
accident. Driver pulled out incorrectly and ended
329
00:20:08.359 --> 00:20:11.200
up hitting a car, Um,
and like totally messed up. It was
330
00:20:11.200 --> 00:20:15.519
a tacoma. Totally messed it up. Um. But yeah, I mean
331
00:20:15.640 --> 00:20:23.799
there's you underestimate as a company owner
what like a good driver document can do
332
00:20:23.960 --> 00:20:29.680
for you. Are Good like company
policy document, like Hey, here's how
333
00:20:29.680 --> 00:20:33.160
we do things. Every morning you
do your preacher inspection and here's what that
334
00:20:33.200 --> 00:20:37.400
preacher inspection looks like, you know, and it's like Um. And so
335
00:20:37.640 --> 00:20:40.799
I think as a company, right, and I remembered what we were talking
336
00:20:40.839 --> 00:20:42.119
about as we were talking about like
the number of trucks and whatnot, and
337
00:20:42.119 --> 00:20:47.400
so I I know why that is
because you know, like you said,
338
00:20:47.400 --> 00:20:49.480
when you have four trucks on the
road and one of them doesn't have a
339
00:20:49.599 --> 00:20:56.799
driver and is down, that's of
your revenue and that is terrifying. That
340
00:20:56.880 --> 00:21:00.000
fourth truck might be your entire trucking
company margin. Right. So it's like
341
00:21:00.039 --> 00:21:03.680
the three trucks will break even on
your insurance and all your overhead, where
342
00:21:03.680 --> 00:21:07.079
that fourth truck will essentially bring in
just the profit for the whole company.
343
00:21:07.160 --> 00:21:11.319
And so it's like you, you
don't focus on building out or typing up
344
00:21:11.319 --> 00:21:18.640
a company policy document because that truck
is sitting you need to get right.
345
00:21:18.799 --> 00:21:22.279
So you tell the guy and so
you're doing more a like one on one
346
00:21:22.640 --> 00:21:29.839
for every little issue. Everything is
a Um like single individual issue handled manually
347
00:21:29.839 --> 00:21:33.559
by you, whereas instead I probably
should have done is like, let me
348
00:21:33.599 --> 00:21:37.319
just type up all the issues that
I think could happen and then refine it
349
00:21:37.720 --> 00:21:42.039
with each hiring step, instead of
doing each one manually and then going like,
350
00:21:42.279 --> 00:21:45.880
Oh, you know what, twelve
trucks, I should probably get a
351
00:21:45.880 --> 00:21:48.920
company policy document. Huh. It's
like no, no, you should have
352
00:21:48.960 --> 00:21:52.519
done that right away. Hired one
truck and then refined it to to refine
353
00:21:52.799 --> 00:21:55.920
the three refined and then by the
time you get to your twelfth one,
354
00:21:56.119 --> 00:22:00.640
this thing is gonna be wrong every
time on board to drive. Or you
355
00:22:00.680 --> 00:22:03.519
say look, this is the two
days of training or the three days of
356
00:22:03.559 --> 00:22:07.599
training that I give you, right, and it's standard across the fleet and
357
00:22:07.640 --> 00:22:11.240
you set them up for success like
that's the stuff. If you go look
358
00:22:11.240 --> 00:22:14.440
at the mega carriers like J B, Hunt and Schneider, like it seems
359
00:22:14.440 --> 00:22:17.920
so stupid right, like we can
sit here and talk about it, but
360
00:22:18.279 --> 00:22:21.680
they do that stuff really well.
Not that they don't have retention problems,
361
00:22:22.039 --> 00:22:26.279
but they do that stuff really well
and they manage their risk right. And
362
00:22:26.440 --> 00:22:32.480
Yeah, they definitely have retention problems. But the yeah, like and if
363
00:22:32.480 --> 00:22:36.759
you go through it, you're like
this is so boring, this is like
364
00:22:36.799 --> 00:22:38.599
do you guys really have to explain
this to me? And it's like,
365
00:22:38.759 --> 00:22:41.480
well, no, they don't,
but you're gonna be mad when they enforce
366
00:22:41.599 --> 00:22:47.039
it. And so that's why they
explain it, because you can bet your
367
00:22:47.160 --> 00:22:51.359
money that something's gonna Happen and you're
gonna be like Hey, can you guys
368
00:22:51.400 --> 00:22:56.640
advance me this like cash right away? Like No, our driver documentary,
369
00:22:56.720 --> 00:22:59.720
driver policy agreement, says that we
don't advance. It's like. So it's
370
00:22:59.759 --> 00:23:03.279
like and then, like, unfortunately, sometimes drivers will throw a fit like
371
00:23:03.279 --> 00:23:04.400
Oh, that's so dumb. It's
like, Dude, this is why we
372
00:23:04.400 --> 00:23:07.480
went over in the beginning, if
were you even started here right right,
373
00:23:07.559 --> 00:23:11.680
like yeah, there was tons of
issues like that too, you know.
374
00:23:11.759 --> 00:23:14.920
So, Um, but so.
But to answer your question, I think
375
00:23:14.960 --> 00:23:17.640
you asked it, is like would
that have set you up for success?
376
00:23:17.839 --> 00:23:22.160
possibly. I think the main issue
with hot shot is, Um, it's
377
00:23:22.240 --> 00:23:26.720
really difficult to get any type of
freight consistency and tow from like looking back
378
00:23:26.759 --> 00:23:33.519
at it now. I saw like
when semi trucking companies reached the twenty five
379
00:23:33.640 --> 00:23:37.599
is truck mark and at a peak
in March of this year I had twenty
380
00:23:37.599 --> 00:23:41.960
seven trucks deliver in one month.
Seven. So I was renewing my insurance
381
00:23:41.319 --> 00:23:47.079
at seventeen, but peak was twenty
seven. And right around that twenty something
382
00:23:47.160 --> 00:23:53.079
truck mark, a lot of trucking
companies start to switch to contract freight,
383
00:23:53.680 --> 00:23:57.160
which is they're starting to win contracts. So to answer the question of,
384
00:23:57.240 --> 00:24:00.119
like wood, doing those things in
advance set me up for success, the
385
00:24:00.119 --> 00:24:04.839
answer would be no, because it's
really difficult to get any level of contract
386
00:24:04.839 --> 00:24:08.119
freight. And hot shot. Yeah, well, that's yeah, that and
387
00:24:08.200 --> 00:24:14.000
that. That makes complete sense.
I mean hot shots like obviously really tough
388
00:24:14.000 --> 00:24:17.640
because you, I mean, you
have to play the spot market very what
389
00:24:17.839 --> 00:24:19.960
strategic league, as you can't,
like you're not a tractor trailer. You
390
00:24:19.960 --> 00:24:25.000
can't just jump on there and take
anything Um, and there's probably very limited
391
00:24:25.079 --> 00:24:30.359
number of of even direct customers that
you can support. Like not very many
392
00:24:30.400 --> 00:24:33.119
companies, I've got to think,
are are moving freight that can be moved
393
00:24:33.119 --> 00:24:38.759
on a flatband. hotshots right right
now. What what's crazy, though,
394
00:24:38.839 --> 00:24:42.000
and this is this is where I
was trying to get to, which is
395
00:24:42.039 --> 00:24:47.720
like I want to use the content
that I upload right and this is why
396
00:24:47.759 --> 00:24:51.839
I was so aggressive in uploading youtube
videos. I want that to be like
397
00:24:51.880 --> 00:24:56.119
my customer funnel. And so when, like towards the end, it was
398
00:24:56.160 --> 00:25:04.119
about Split or eight twenty maybe,
was spot market, was customers, direct
399
00:25:04.119 --> 00:25:07.000
customers, and why were they reaching
out? Because, like Alex, I
400
00:25:07.000 --> 00:25:12.160
watch the Youtube video and now I
need this item ship. And it's like,
401
00:25:12.240 --> 00:25:17.200
over the course of about two years
of, you know, consistently uploading,
402
00:25:17.680 --> 00:25:21.359
I was able to get so like, but we were gaining traction much
403
00:25:21.440 --> 00:25:23.640
quicker than we started out, and
so it's like it was really coming to
404
00:25:23.680 --> 00:25:27.400
where it's like, man, if
the insurance redual was like in December or
405
00:25:27.440 --> 00:25:30.839
something like, I really think we
would have gotten to a point where we've
406
00:25:30.839 --> 00:25:37.519
been like direct customers and and if
we had the capacity, and this is
407
00:25:37.559 --> 00:25:40.079
why, again, you want to
build quick is because, well, you
408
00:25:40.079 --> 00:25:42.759
know, when a customer watches like
it's not like the people that are watching
409
00:25:42.759 --> 00:25:47.000
me are only in Texas, where
I am. They're not, they're everywhere,
410
00:25:47.200 --> 00:25:48.839
and so it's like you have to
have the capacity when a customer callegy
411
00:25:48.880 --> 00:25:52.680
and says hey, man, I
bought a flatbed in North Dakota. Can
412
00:25:52.720 --> 00:25:55.880
You bring it to me in New
Jersey? Like you gotta have that capacity,
413
00:25:56.160 --> 00:25:57.279
and it's like if you know that
you have, you got a guy
414
00:25:57.359 --> 00:26:02.960
going from Washington across the way to
North Dakota to Chicago to deliver the load
415
00:26:03.119 --> 00:26:04.200
and he has a space to pick
it up. It's like then you can
416
00:26:04.240 --> 00:26:07.079
tell the customer yes. So it's
like it's a two edged sort of you
417
00:26:07.079 --> 00:26:11.119
gotta build capacity really quickly, but
you also want to make sure direct customers
418
00:26:11.119 --> 00:26:14.759
can call you from all over the
country with the content that you're uploading,
419
00:26:14.960 --> 00:26:18.400
and so it's like both of these
things are happening super fast and you know,
420
00:26:18.480 --> 00:26:22.400
unfortunately, timing. Yeah, well, look, I mean that's that's
421
00:26:22.920 --> 00:26:26.000
you have an interesting point about differentiation, because I think a lot of a
422
00:26:26.039 --> 00:26:30.000
lot of companies, trucking companies especially, struggle with how do we differentiate like
423
00:26:30.799 --> 00:26:34.279
commodity, the freight market is so
commoditized right like a drive in is a
424
00:26:34.359 --> 00:26:38.359
drive in point a to point B, loaded up, haul and deliver it.
425
00:26:38.440 --> 00:26:42.079
Done. We don't get paid dwell
time because if you asked for dwell
426
00:26:42.119 --> 00:26:45.319
I'll give it to company B.
So a lot of people struggle with how
427
00:26:45.359 --> 00:26:49.359
do we differentiate in this market?
And you just brought up another interesting point
428
00:26:49.359 --> 00:26:52.799
in differentiation that I hadn't thought of. was, like content on the Internet.
429
00:26:53.160 --> 00:26:56.880
Right, like sounds kind of silly
sitting here as a trucking company guy,
430
00:26:56.920 --> 00:27:00.000
because, like, who's got time
to go around and film stuff,
431
00:27:00.000 --> 00:27:04.599
often produce it? We talk a
lot about safety being a differentiator, but
432
00:27:04.720 --> 00:27:11.519
that's a really kind of a cool
idea. Right, UM, right,
433
00:27:11.559 --> 00:27:14.079
and don't be wrong. It's not
like the only thing I did that was
434
00:27:14.119 --> 00:27:15.759
different was, oh, I was
uploading youtube videos. No, Um,
435
00:27:15.799 --> 00:27:19.440
I I do think like relative to
all the hot, other hots hot companies,
436
00:27:19.519 --> 00:27:23.640
it's like I provided tracking with an
automated system that I built on my
437
00:27:23.640 --> 00:27:29.039
own, like tracking on every shipment, live connected to the driver's Eel d
438
00:27:30.119 --> 00:27:33.160
seven loud location tracking. It's like
a lot of eel these, like a
439
00:27:33.160 --> 00:27:36.839
lot of companies don't do that.
A lot of EEL demnu factors don't do
440
00:27:36.920 --> 00:27:40.640
that. Like that. That's not
I provided a picture of your load because
441
00:27:40.680 --> 00:27:44.400
we had flatbeds. Customers want to
know how their load is put on the
442
00:27:44.400 --> 00:27:49.079
trailer. I provided a load picture
for every load and I built that automation
443
00:27:49.200 --> 00:27:52.759
myself. So it sends the customer
like Hey, driver's loaded, here's a
444
00:27:52.799 --> 00:27:56.039
picture of your load, and it's
like, okay, right, it's like.
445
00:27:56.240 --> 00:28:00.079
So it's like I would say like
like it was getting to a it
446
00:28:00.160 --> 00:28:06.000
where I was like also like one
of the most technologically that's even possible,
447
00:28:06.000 --> 00:28:08.960
I don't think. And and then
another problem that a lot of brokers have
448
00:28:10.440 --> 00:28:14.160
is they have to go chase down
the carrier when the load gets delivered.
449
00:28:14.480 --> 00:28:18.359
Well, I had like when a
driver, like a driver own owner operator,
450
00:28:18.400 --> 00:28:22.920
has to submit the bill to me
to get paid, right. So
451
00:28:22.079 --> 00:28:26.119
carriers do that really well. Well, when the driver submits it to me,
452
00:28:26.319 --> 00:28:30.000
my automation runs it to send it
directly to the broker. And so
453
00:28:30.039 --> 00:28:34.440
then they they get a notification your
load is delivered, here's your delivery paperwork
454
00:28:34.680 --> 00:28:37.160
and on it says the person that
received it, the date, at the
455
00:28:37.200 --> 00:28:41.400
time, everything they could possibly need. And so it's like I built all
456
00:28:41.440 --> 00:28:45.160
of those tools out by myself,
you know. And so it's like,
457
00:28:45.480 --> 00:28:48.720
man, I didn't just learn how
to do Youtube, I also learned how
458
00:28:48.720 --> 00:28:52.319
to actually manage a trucking business,
you know. And and so I think
459
00:28:52.440 --> 00:28:56.480
that's some of those things that we're
setting US apart. Unfortunately, it's like
460
00:28:56.960 --> 00:29:03.480
the churn, you know, kind
of kicked my butt first before I could
461
00:29:03.559 --> 00:29:06.720
fix some of those other issues.
That chard kind of got me first.
462
00:29:06.759 --> 00:29:08.759
You know, it's like Dart it, but but it was, it was
463
00:29:08.799 --> 00:29:11.799
fun. It's like it got me. It was I mean, I gained
464
00:29:11.839 --> 00:29:15.960
so much experience, so much knowledge, and it's like that's the and the
465
00:29:15.960 --> 00:29:18.480
main reason is now I can like
provide trucks by value. It's like all
466
00:29:18.519 --> 00:29:22.839
because I was able to just put
in the work, and that's and that's
467
00:29:22.839 --> 00:29:26.880
what it's all about, right like
literally, entrepreneurship. You just what's the
468
00:29:26.880 --> 00:29:30.440
definition of an entrepreneur? You you
find a way, and I'm gonna Butcher
469
00:29:30.480 --> 00:29:33.920
this, but you find a way
to accomplish a lot with very few resources.
470
00:29:33.279 --> 00:29:37.359
Right like that, that is the
path that you went down and it
471
00:29:37.400 --> 00:29:41.000
sounds like you learned a lot from
it. Um, look, I think
472
00:29:41.240 --> 00:29:45.000
you're gonna be great on the PODCAST, Alex. so welcome to the team.
473
00:29:45.599 --> 00:29:51.119
Uh, I can't wait to hear
more podcast episodes from you. Right,
474
00:29:51.279 --> 00:29:52.880
dude, I appreciate it a lot. Man Um, I don't know.
475
00:29:53.079 --> 00:29:56.519
You know, I don't know how
much value I'll be able to bring.
476
00:29:56.880 --> 00:29:59.839
Um, you know, telling my
story over and over. I think,
477
00:30:00.039 --> 00:30:02.880
flint, maybe when the time comes
me and you open a trucking business,
478
00:30:02.960 --> 00:30:04.400
you know, you know, once, we once we sell trucks by,
479
00:30:04.680 --> 00:30:07.079
we build up trucks by, we
sell it and then we open a
480
00:30:07.119 --> 00:30:11.160
trucking company and we show them how
to do maybe, maybe, we'll,
481
00:30:11.200 --> 00:30:18.720
we'll put on the Vision Board.
Well, Hey, look, if you're
482
00:30:18.759 --> 00:30:22.359
enjoying the show, we really appreciate
reviews. There's like a little couple of
483
00:30:22.400 --> 00:30:26.319
stars somewhere beneath your episode, wherever
you're listening to your podcast. Girl Down,
484
00:30:26.599 --> 00:30:30.759
give us however many stars you think
we deserve. We obviously like five
485
00:30:30.799 --> 00:30:33.200
star reviews, but if you think
we're worth less than that, feel free.
486
00:30:33.680 --> 00:30:38.000
We appreciate any reviews, Um,
and look, we we really appreciate
487
00:30:38.000 --> 00:30:41.200
you listening. Alex, I gotta
ask you, uh, since this is
488
00:30:41.319 --> 00:30:47.440
the road forward, what do you
have on your radar for the twelve months?
489
00:30:47.480 --> 00:30:49.799
Your road forward for the next twelve
months? Um, well, I
490
00:30:49.839 --> 00:30:55.119
mean, I'm I'm really excited about
like truckspy. I think what you're what
491
00:30:55.200 --> 00:30:57.559
you're making, is actually really cool
and it's like I'm saying it's cool,
492
00:30:57.599 --> 00:31:00.720
not because, you know, I'm
doing the you know, the channel or
493
00:31:00.720 --> 00:31:03.599
helping out with the marketing. I'm
saying it's really cool because it was actually
494
00:31:03.599 --> 00:31:08.079
a legitimate thing that my my transport
companies struggled with. So, Um,
495
00:31:08.200 --> 00:31:14.440
I want to see like where,
like we can go with trucks by and
496
00:31:14.480 --> 00:31:18.960
then from there, Um, I
would actually like to take another stab at
497
00:31:18.000 --> 00:31:22.400
being a motor carrier eventually. Um, I'm certainly not ready right now and
498
00:31:22.680 --> 00:31:27.960
I want to. Um, I
now have a more like a better understanding
499
00:31:29.039 --> 00:31:33.000
of how to differentiate myself, and
so it's like I will be Um putting
500
00:31:33.119 --> 00:31:38.559
making sure that differentiation sets me aside, like sets me apart from the competition,
501
00:31:38.839 --> 00:31:41.279
so that maybe I don't have to
be on the spot market anymore.
502
00:31:41.680 --> 00:31:45.880
Um. So that's definitely in consideration, but probably probably about eight to ten
503
00:31:45.960 --> 00:31:49.920
months out for sure. Um.
So in the short term definitely want to
504
00:31:49.920 --> 00:31:52.960
help trucks by and then in the
long term I want to open my own
505
00:31:53.000 --> 00:31:57.960
carrier company again and actually install trucks
by and be a user of trucks by
506
00:31:59.200 --> 00:32:00.960
and giving all I want to give
you live feedback, you know, because
507
00:32:01.359 --> 00:32:07.319
like as good as it is with
software. It's never finished. There's always
508
00:32:07.359 --> 00:32:09.160
there's always all right. So it's
like I actually want to be a user
509
00:32:09.279 --> 00:32:12.519
as well, you know, I
want to be like that. I think
510
00:32:12.519 --> 00:32:15.680
it would be really cool and then
like give you live feedback to of like,
511
00:32:15.000 --> 00:32:17.559
you know, maybe what drivers are
recommending to you know, to me,
512
00:32:17.640 --> 00:32:21.720
and so I it's gonna be super
interesting, but that's that's kind of
513
00:32:21.720 --> 00:32:23.880
what I want to do. I
want to like blow up trucks by like
514
00:32:23.960 --> 00:32:28.160
make it huge, make it awesome, and then from their open my own
515
00:32:28.200 --> 00:32:30.359
care company and be a customer as
well. I love it. I love
516
00:32:30.359 --> 00:32:34.000
it. I like think so much
for making some time. This was a
517
00:32:34.039 --> 00:32:37.359
really fun episode. I agree,
Dude. Thank you so much for having
518
00:32:37.359 --> 00:32:38.200
me. Yes, sir, all
right, thank you.